Wednesday, 23 March 2011
App Distributor Tapjoy Launches Publishing Platform For Game Developers
App monetization and distribution platform Tapjoy is rolling out a publishing platform to support game developers, Tapjoy Publishing. Tapjoy, which used to be Offerpal, allows developers of mobile and social apps to turn on virtual currency, analytics and other monetization tools to their iPhone, Android and Facebook apps. A number of well-known app developers and advertisers use Tapjoy for the monetization and distribution of their games and applications, including GameDuell, Tapulous, glu, Pinger, Playdom, Kayak, Barnes & Noble, MTV, Bing, Fandango, Groupon, Intuit and others.