Friday, 25 March 2011

Digital Polling Utility CivicScience Scores $1.2 Million In Seed Funding

Pittsburgh-based startup CivicScience, an intelligent polling utility that offers a host of audience measurement and analytics tools for publishers and advertisers, has raised $1.2 million in seed funding from a group of institutional and angel investors to expand its platform partnerships and automation technology as well as ramp up its hiring efforts. The seed round's investors include marketing research company, The NPD Group, national polling company ALR, and Kevin McClatchy, director of The McClatchy Company and former owner of the Pittsburgh Pirates. The seed round adds to the $1.6 million in funding the startup has already raised, bringing total investment to $2.8 million. "Another polling startup?" you may ask in exasperation. Yes. (And personally, speaking non-objectively, my allegiance is with GoPollGo, the addictive and hilarious brainchild of former TechCrunch developer, Ben Schaechter.) But seeing as CivicScience is currently polling 11 million people per month and its software is being used by organizations like The International Brotherhood of Teamsters and The National Rifle Association, the startup shouldn't be offhandedly dismissed. (Unless of course you want to be haunted by the ghost of Charlton Heston.)


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