Tuesday, 19 April 2011

Apple Clamps Down On Incentivized App Downloads

Bad news for Tapjoy, Flurry, and numerous other mobile advertising platforms that cater to iOS developers: Apple is clamping down on incentivized downloads. In other words, it's now much harder to buy yourself popularity on the App Store. Developers who submit applications with these offer walls are having their applications rejected, on the grounds that they are violating section 3.10 of the developer guidelines (printed below). If you've used many iPhone apps, there's a good chance you've come across an incentivized download offer. These usually say something like "Install one of these apps, and you'll get ten free gold coins!", giving you a chance to acquire whatever virtual goods or currency you're after without having to shell over real cash. And the process is as easy as they come: tap on one of the promoted applications, download and install it, then open it once, and you're ten gold coins richer.

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