Saturday, 23 April 2011
How Twitter Can Save $50 Million: Forget TweetDeck, And Go Freemium On Its API
I?ve been puzzling over Twitter?s recent tactical moves around their API, Ubermedia and Tweetdeck, for a few months now, and it just doesn?t add up. In fact I think Twitter?s current strategy may take them in a direction where they end up missing out on their biggest potential win. If Twitter continues to go down the media company path, without incorporating their API into the plan, that could not only force a large part of their ecosystem to go elsewhere, but it could deprive them of a much larger potential infrastructure revenue opportunity, and could even end up costing them the company. After all, Silicon Valley�is littered with the� burned out wreckage of once-great media companies that failed create and keep third-party app ecosystems: AOL, Friendster, MySpace, Yahoo ? to name a few. It?s very hard to maintain leadership as an online media company without an ecosystem of outside apps increasing reach, innovation, and stickiness. In light of this, I?ve been exploring an alternate path for Twitter that leverages their API in a much bigger way, and this path appears to be a better strategy.�According to my own experimental revenue� projections for Twitter, this alternative path is not only a good tactical move, but it?s a good business move because it increases Twitter?s reach, number of active users, and revenues massively.