Tuesday, 19 April 2011
Keen On? Peter Sims: Why Brilliant Ideas Fail + Book Giveaway
Best selling author, TechCrunch contributor and former VC Peter Sims is making a giant wager with his stimulating new book Little Bets: How Breakthrough Ideas Emerge From Small Discoveries. Sims is betting that the biggest new idea is that there aren?t really any brilliant ideas anymore ? only lots of little ideas which get endlessly worked and reworked into the right idea. As Erick Schonfeld wrote yesterday, Little Bets should be on all our reading lists. It?s a lively read ? utilizing entertaining anecdotes from everyone from Thomas Edison and Beethoven to Chris Rock and Jeff Bezos to make his argument. And, as he demonstrated when he came into the TechCrunch studio last week to discuss Little Bets with me, Peter Sims is as lively and provocative as his writing.