Tuesday, 17 May 2011
Advertising Giant Publicis Groupe Acquires Rosetta For $575 Million+
Publicis Groupe, the French advertising colossus, announced today that it will acquire Princeton-based interactive marketing agency Rosetta for $525 million in cash, plus later milestone payments. As one of the "big four" advertising holding companies, Publicis competes with Interpublic, Omnicom, and WPP, which each generated at least $6 billion in revenue in 2010 and employ at least 40K people. With sizable competition and online advertising growth picking up by 15 percent in 2010, the French company is looking to increase its presence in digital interactive advertising. The company's proposed goal is to increase digital revenue from 28 percent of total revenue to 35 percent by 2013.