Saturday, 7 May 2011
Organizing Offline: Zenergo Launches Social Network For Real World Activities
Who needs another social network? Maybe you, friend. Admittedly, the social networking space is packed with so many players, it makes the mind reel. Across the Web, it seems like a new social network is born (and dies) every day. There are niche social networking sites for everything you can imagine. The knitting and crochet community has one, as do gamers, pet-lovers, and bowlers. Some of these specialized networks have significant traffic, and while Facebook Groups continues to evolve, it seems that there may still be room for social networks that revolve around shared interests, and specific groups and activities. It's also true that more and more companies are becoming interested in leveraging online activity and interaction to create meaningful connections, relationships, and services offline. The examples are endless. It's for these reasons that Zenergo, an activity-based social network that launches today, still believes there's room to succeed.